Industry bodies? Where?

Next up: Professor Rhodri Thomas from Leeds Metropolitan University who also works with the ITT to help with its research.

He asks some important questions:

* Has the sector been professionalised?
* Are there careers for professionals?

One of the reasons why Morgan is getting involved with the ITT is obvious: the number of applicants to travel courses is declining - there are not enough smart people coming through the system.

This is not a “pretty picture” for the industry, Morgan says.

So there is clearly a problem in attracting a new breed of professional into the industry.

However, Morgan hints that the representative bodies themselves - such as the ITT - need to take a more pro-active approach.

But unfortunately there is also a problem with the profiles of these bodies. In fact, 80% of students do not know what the letters "ITT" stand for.

A vicious circle...

Kevin May, editor, Travolution