The Institute of Travel & Tourism (ITT from here on, as everyone in the industry knows what it means) has asked us to provide a "media pod" for its annual conference, taking place in Gran Canaria this week.
Why? Well, the TW Group - the umbrella brand for Travel Weekly, Travolution and Gazetteers.com - has plenty of experience of new media for a start.
Travel Weekly reporters will be scurrying around for three days as usual, but we want to demonstrate to some of the most senior people in the travel industry how their customers are interacting with media brands - and, by extension, travel companies.
News, analysis, gossip, commentary and opinion will therefore appear in the print edition of Travel Weekly next week, on the Travolution and Travel Weekly websites, and on video.
We will be blogging live from the conference sessions each morning and adding our own observations during the course of the next four days. Senior industry figures will also be commenting here.
Travolution has been blogging live from a string of events in the past 12 months - the first time at the ITT conference in Oman last June.
There will be no other travel trade media getting involved in some many levels - it is time for a truly multi-media experience.
Of course, we want you - the delegates - to get involved, too. If you want to add your opinions about the event of what you may have heard, either post them directly here on the blog or email us.
Enjoy the conference.
Kevin May, editor, Travolution
Technorati tags: live blog multi-media
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